AL-NABAA Group

At the exhibition

About

Established in 1989 and headquartered in Baghdad, Iraq, AL-NABAA is a technology group providing IT products, business solutions, and technical services to individual customers, private enterprises, government organizations, educational institutions, and healthcare providers. With more than 35 years of experience, the company combines knowledge of the Iraqi market with technical expertise and relationships with international technology brands. Its activities bring together technology supply, retail, infrastructure solutions, and after-sales support to address customers’ needs from initial product selection through ongoing operation and maintenance. Technology Distribution and Retail AL-NABAA offers a comprehensive portfolio of technology products for personal, professional, and organizational use. Its range includes laptops, desktop computers, gaming systems, monitors, PC components, peripherals, storage devices, printers, networking equipment, security products, and accessories. Through its retail operations and wider distribution capabilities, the company connects the Iraqi market with internationally recognized technology manufacturers, supporting both everyday purchasing requirements and larger business needs. Its online store complements its physical presence, providing customers with access to products and delivery across Iraq. Enterprise Solutions and IT Infrastructure Beyond product supply, AL-NABAA provides technology solutions for organizations establishing, expanding, or upgrading their IT environments. Its capabilities cover servers, data storage, backup and data protection, virtualization, network switching, routing, wireless connectivity, structured cabling, and fiber-optic infrastructure. The company also offers power protection solutions, including uninterruptible power supplies, to support the operation of critical equipment and systems. Its technical specialists help customers select suitable technologies for environments ranging from small offices to enterprise networks and data centers. The broader solutions portfolio includes network security, security and surveillance, unified communications, and digital signage. These offerings allow AL-NABAA to address interconnected requirements across workplace connectivity, communication, information protection, and physical security, rather than treating each technology requirement as an isolated purchase. Education and Digital Learning Education is an important area of AL-NABAA’s business. The company supports schools and higher education institutions with classroom technologies, computing devices, educational software, and supporting IT infrastructure. Its offerings include interactive displays, projectors, digital learning platforms, robotics, virtual reality, and 3D printing technologies. Alongside supplying equipment and software, AL-NABAA provides consultation, training, and maintenance support to help institutions select and use solutions appropriate to their learning objectives and budgets. Software and Business Productivity AL-NABAA’s portfolio also includes software and cloud-based productivity solutions, including Microsoft business applications and server technologies. These offerings complement its hardware and infrastructure capabilities, enabling organizations to address computing, collaboration, and software requirements through a common technology provider. International Brands and Regional Support AL-NABAA’s technology portfolio includes brands such as HP, Lenovo, Dell, ASUS, Acer, Microsoft, Cisco, Synology, ADATA, APC, Eaton, and Promethean, among many others. This breadth allows the company to offer options across different technical requirements, applications, and budgets, supported by in-house product and solution expertise. Its regional capabilities are strengthened by its sister company,Seenen Information Technologies LLC, established in Dubai in 2003. Seenen supports the Iraqi business through international vendor relationships, sourcing, export and logistics coordination, training workshops, and marketing activities. This relationship connects AL-NABAA’s local market presence with the technology supply and distribution networks operating through the UAE. Local Presence and After-Sales Services AL-NABAA maintains a network of branches and showrooms across Iraq, including its Al-Sinaa headquarters, Al-Mansoor and Iraq Mall locations in Baghdad, and branches in Mosul, Babil, and Karbala. This physical presence gives customers access to product consultation, purchasing assistance, and local support, complemented by its nationwide online sales channel. After-sales service is a central part of the company’s offering. AL-NABAA provides technical assistance, warranty support, and maintenance, with manufacturer-authorized service capabilities covering selected computing, printing, and power products. Its service operations include trained technicians and genuine replacement parts for supported brands, helping customers maintain their equipment and resolve technical issues beyond the initial purchase. By combining product supply, solution expertise, and local maintenance capabilities, AL-NABAA supports customers throughout the technology ownership lifecycle.

Address

Al-Senaha Street, Baghdad, Iraq

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